Branded Cities and Grand Visual have teamed up to create a dynamic DOOH campaign targeting creative agencies, media buying agencies and advertisers attending Adweek in New York, 29th September to 3rd October.
The campaign will run 40 times per day throughout Adweek on Branded Cities’ Nasdaq and Thomson Reuter’s digital sites in Times Square. It will feature a call to action for Adweek attendees to submit either an Adweek selfie, or text an update including their name, agency and #BCNAdweek. Submissions will appear instantaneously on the sites demonstrating the power of large format digital for social and interactive campaigns.
The agency with the most participants over the week will be rewarded with campaign space for themselves or their clients to use. They will also be featured as a winner on the boards themselves, giving the winning agency valuable exposure and highlighting the powerful reach of the sites.
Grand Visual, which opened in New York earlier this year, created the “live” feed updates via its OpenLoop management dashboard. This technology allows real time social interaction and showcases the OOH medium as the perfect vehicle for an interactive/social campaign.
Tim Kennedy, President, Eastern Region for Branded Cities Network said: “This campaign will show off the brilliance and interactive/full motion capabilities of the Nasdaq and Thomson Reuter’s digital screens. We’re looking forward to seeing how Adweek responds and to sharing the results.”
Ben Putland, COO of Grand Visual said: “We were delighted to be able to work with Branded Cities to deliver a campaign that will allow a huge number of people to get involved and, potentially win a fantastic prize. It is also a chance for us to show our target audience how our OpenLoop technology can be a hugely useful tool in creating immediate impact for an OOH campaign.”
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