BMW has launched a digital out of home campaign promoting its daily online prize draw for Olympic 2012 tickets at www.bmw.co.uk/win. As the official automotive partner for the London Olympics 2012, the digital out of home activity forms part of BMWs drive to create new and innovative ways in which they can involve the public and activate their sponsorship.
Created by WCRS and produced by Grand Visual, this specially shot live action campaign ran on CBS Outdoor Digital Escalator Panels and JCDecaux Transvision screens. A specially crafted multi-panel sequence was executed on the DEPs featuring a gymnast tumbling down one side of the escalator panels and a sprinter racing up the other side. The campaign refreshes each morning to promote that days event tickets available to win.