Bespoke Multi-Format Campaign for Girl on the Train

Girl on the Train

Girl on the Train is one 2016’s most anticipated movies, adapted from the hit novel by Paula Hawkins, the film follows the life of Rachel Watson (Emily Blunt) an alcoholic divorcee who becomes involved in a missing persons investigation.

Ahead of the film’s release, Grand Visual produced a wide-range of linear Digital Out of Home creative for both UK and Ireland. In a Grand Visual first, we produced bespoke animation for the film’s World Premiere in Leicester Square which was featured on both the large format screen outside and in the cinema just before the film rolled.

For the UK, we produced creative featuring a combination of trailer footage and our own animated artwork for London Underground and Transvision screens, creative for seventeen Ocean formats and bespoke creative for Waterloo Motion. Additionally, we produced creative for Ireland which included a massive super-landscape in-cinema format for Odeon’s Isense screen.

Bespoke animations which featured rain on the window and flashes of moments from the film reflected on the train window were produced for eOne’s social media campaign. And following the film’s number one UK debut, we produced additional creative for Ocean screens across the UK promoting the films number one position.