BBC Click Visits GV Towers to Talk All Things AR April 28, 2014 | Augmented Reality

As the most talked about OOH campaign this year so far– Pepsi MAX’s Unbelievable bus shelter has gone way beyond its DOOH roots and on to garner global interest via 5.5 million Youtube hits and international news coverage. The story has generated column inches as far afield as Mexico and China and was broadcast on popular news channels CNN and the BBC.

This perfectly crafted campaign was the result of a collaborative team, created by AMV BBDO, planned and booked by OMD and Talon, with creative technology and digital production by Grand Visual.

Earlier this month, the BBC Click team visited GV Towers where LJ Rich caught up with Dan to discuss all things Augmented Reality and how best to use the technology to generate engaging Out of Home experiences.

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