Barclaycard has launched a festive campaign on the London Underground Digital Escalator Panels to promote its contactless payment card. The multi-panel execution features a woman struggling to carry home a Christmas tree she has purchased.

The woman, partially obscured by the festive fir is seen stumbling up the stairs on the up escalators and down the other side. The strapline informs us that “Getting it home is never easy. Paying for it quickly is.”

The campaign was conceived and shot by BBH. Grand Visual post produced the live action footage and created the three panel execution which gives the impression that the precarious Christmas tree and its owner are stumbling up the escalators alongside London’s commuters. The digital out of home activity is part of a broader outdoor, press, digital and radio campaign that is running this month.