In May this year, Estée Lauder implemented an interactive digital OOH experience as part of their campaign celebrating the launch of Clinique’s new Chubby Plump and Shine liquid lip gloss.
The campaign, featured in Birmingham and Manchester, used an Augmented Reality experience to give passers by the opportunity to star in their own personalised Clinique Chubby Plump and Shine advertisement. Produced by Grand Visual, the experience was created by layering a pink filter over the busy street. Using in-built camera technology, it would pick up when people stepped into the frame and draw a love heart around them with the featured lip gloss.
The successful digital OOH campaign captured and maintained the attention of people for longer than any other campaign running at that time, recording significantly higher engagement.
The campaign planned and booked by Talon, with production by Grand Visual, using The Loop’s camera technology from Signature Outdoor.