Angel by Thierry Mugler

Angel Eau de Parfum by Thierry Mugler is now in its twentieth year. A new digital out of home campaign has launched to celebrate this timeless brand and ‘Source’ the innovative idea that lets you refill the bottle at your convenience.

The campaign created by Grand Visual, features the star shaped crystal flacon splashing into azure blue water. The blue-coloured women’s fragrance sparkles and sets off bubbles which resonate with the sumptuous alchemy at the heart of the fragrance.

The campaign went live on the 17th September and ran on digital mall screens across the UK. The work follows on from the campaign Grand Visual developed for Mugler’s limited edition men’s fragrance A*Men, fronted by Paralympic champion Oscar Pistorius that ran last year.