Grand Visual Win 5 Awards for OOH at The Drum Awards 2024
What a night at The Drum Advertising Awards! The week is off to an incredible start as we brought home 5 awards alongside our amazing clients, agencies, and partners!
It’s amazing to see our hard work recognised across multiple categories – a testament to the creativity and collaboration behind each campaign.
The winning lineup:
🥇 GOLD
Dynamic and Interactive Digital Screens: Share the Warmth with Quaker Oats
Quaker shared the warmth across the nation by helping to ensure access to a warm and nutritious breakfasts for families across the UK this winter – in a way that is intrinsic to the brand itself. Quaker effectively used different OOH capabilities to drive awareness of the issue of child food insecurity & its charity partnerships with attention grabbing 48s and leveraged interactive & dynamic capabilities to offer consumers real value through contextually relevant coupons based on UK weather/average temperatures.
🥈 SILVER
Creative Humour: This van driver Should’ve gone to Specsavers
Specsavers pushed the boundaries of OOH advertising by creating its very own parking fail – a Specsavers van stuck on a rising bollard! The results were phenomenal with over 6 million social media views and almost 1 million likes, comments and shares. The stunt even had coverage on ITV, radio and in numerous news titles as well as industry wide recognition amongst our peers and other advertisers.
Immersive Experience: Pepsi MAX x UEFA Champions League Final, London 24
Pepsi MAX went all in for the UEFA Champions League this year. Bringing unexpected enjoyment to audiences across the UK, Pepsi MAX ran three activations for fans in football-focused cities of Liverpool, Manchester and London. Whether you were looking for a quick 2v2 game and a free football at their hidden pitches or wanted to watch the live game on the big screen, with a Pepsi MAX in hand, then they had you covered. Pepsi Hidden Pitches was born!
🥉 BRONZE
Charity/Not for Profit/Social Purpose: British Heart Foundation ‘Til I Died
British Heart Foundation (BHF) set out with the goal to highlight a tragic reality – 12 people under the age of 35 are lost to sudden cardiac arrest in the UK each week. Using the stories of 12 young football fans who died too soon to highlight this tragic disease, BHF and Saatchi & Saatchi unveiled 12 powerful murals of football fans who lost their lives to sudden cardiac death, in time with the UEFA Euro 2024 kick-off for an extended audience reach. This campaign went viral across social media and outlets, it even had a slot on BBC Breakfast.
Immersive Experience: Will You Be Next? Allwyn, Lotto
Will you be the next UK millionaire? We made the whole of Great Britain feel like they might be next, with an unmissable and inclusive launch that drove talk-ability, engagement and consideration to play. Anyone can be a millionaire with Lotto, you must be in it to win it!
View the full results here
Big thanks and congratulations to everyone involved!
