2013 has been a memorable year for GV. Having doubled in size, completed an office refurb to house everyone, next up, we are expanding our trophy cabinet following an impressive haul of metal from a bumper year of awards.
2013 saw GV take home a total of 23 awards from across a range of international advertising, creative and media technology award programmes. ‘Astronaut Me’ the interactive campaign for Lynx Apollo was our most awarded campaign for 2013, picking up 5 gongs including our first US trophy for ‘Best-in-Show’ at MediaPost’s DOOH Awards.
Also well rewarded was our revamped national campaign for the charity Missing People which took home 4 awards including Best Cause-Related Marketing Campaign at the Third Sector Business Charity Awards. OMC members extended the nationwide digital billboard campaign following excellent results from the weekly appeals since its launch in July 2012. The campaign, delivered by OpenLoop, also became regionally targeted in a bid to run more appeals that are locally relevant, and to respond to sightings and public information with greater speed and agility.
Another highlight, was winning an award for OpenLoop, our DOOH campaign management platform which won the ‘Best Innovation’ at MediaTel’s inaugural Connected Consumer Awards, also known as The Connies. The category recognised products or services that have the potential to bring about market change. OpenLoop’s ability to unlock the potential of the Digital Out of Home medium impressed the judges who said: “It makes uptake of an emerging technology much more effective and this really felt like a genuine innovation.”
Other notable accolades were the Silver Media Lions for Best use of Screens. “Conversations Start Here” was a Digital Outdoor campaign we worked on with Gravity Road for Huffington Post. Thanks to a partnership with Virgin Wifi and OpenLoop, the campaign featured real-time content showcasing the latest comments from a range of blogs at HuffPost.co.uk and pioneered “open connectivity” to its website in new communal spaces, including London Underground.
And last but not least – our landmark augmented reality campaign ‘Lynx Angels Ambush’ was inducted into the Outdoor Hall of Fame in association with Campaign and the Outdoor Media Centre. Following a public the vote – the shortlisted entries were then scrutinised by a judging panel of leading industry creatives who inducted just a handful of ads worthy of the prestigious accolade. Now the glory of “Lynx Angels Ambush” will be forever immortalised in the prestigious Outdoor Hall of Fame!