The 2012/13 UK Digital Out of Home Handbook is now available. Published by Grand Visual and Kinetic, the handbook provides comprehensive media, technical and creative information for all UK networks.
The Handbook, now in its fourth edition, offers 35 newly released formats and over 3,700 new sites installed. Also new to this edition is a section to address the increased availability and demand for interactivity over the last year. The Interactivity section covers a growing number of screens and networks that have permanent camera-based, touch or mobile interactive technologies thanks to continued investment by media owners.
The Handbook offers a universal reference point for all those involved in the planning, creation and execution of Digital Out of Home advertising. Check it out online here or as a 209-page manual from Kinetic or Grand Visual.