UGC

Game of Thrones Broadcasts Fan-Reactions in UGC Powered Digital OOH Campaign

Posted Tuesday 1/08/2017

Spectacular fan reactions to the wildly popular Game of Thrones drama, now in its seventh series, are being captured and shared moments later in a new UGC powered digital OOH campaign from Sky Atlantic. The campaign taps into the buzz…

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Bulmers Uses Digital Out of Home to Inspire Colourful Lives

Posted Friday 18/07/2014

Last week saw the launch of five new flavours in the Bulmers cider range. To support the launch the brand has once again embraced digital out of home in a user generated content campaign created by Adam & Eve DDB….

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Sony Instigates UGC Powered Digital Out of Home Campaign for PS4

Posted Monday 18/11/2013

Sony PlayStation has instigated a UGC powered Digital Out of Home campaign to build anticipation ahead of the PS4 launch on 28th November. The campaign invites the public to upload photos of everyday items that look like a PlayStation symbol…

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Doctor Who Takes ‘Social Tardis’ to Digital Out of Home Screens

Posted Monday 18/11/2013

The BBC launched a UGC enabled Digital Out of Home campaign to celebrate 50 years of Doctor Who. ‘Social Tardis’ invited fans to help build the Tardis by sharing messages, pictures and videos via the hashtag #savetheday. The best UGC…

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