Talon

Virgin Trains Launches Innovative Data-Driven DOOH

Posted Wednesday 1/02/2017

Virgin Trains on the east coast is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at car drivers to remind them that there is a stress free, fast, viable alternative. The reactive campaign automates messages based on local…

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ITV’s The Voice coaches spin for shoppers with Interactive DOOH

Posted Tuesday 3/01/2017

ITV, now home to The Voice UK, is kicking-off an interactive DOOH campaign to promote the show’s brand new coaching line-up ahead of the rebooted show’s debut on ITV. The week-long campaign domination features superstar coaches Gavin Rossdale, Jennifer Hudson,…

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Crystal Ski Holidays Integrate Snow Reports into Real-Time DOOH

Posted Tuesday 3/01/2017

Crystal Ski Holidays has launched a dynamic DOOH campaign #GetMoreWinter, targeting Londoners with enticing real-time snow reports, ski package deals, and resort photos. The month-long campaign runs mid-week targeting commuters and office workers looking to stave off the post-Christmas blues…

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Age UK Launches Geo-targeted DOOH Campaign over the Christmas Period

Posted Thursday 24/11/2016

Today, Age UK is launching a geo-targeted DOOH campaign to raise awareness about the plight of loneliness amongst older people over the festive period and, indeed, at other times of the year too. The activity will see the charity take…

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Lay’s “Cheer of Champions” Interactive AR Poster

Posted Thursday 29/09/2016

Lay’s, the classic potato chip brand, is rolling out a social video featuring shoppers having fun with an Interactive AR poster at a busy mall in Madrid. The video captures participants using the touch-screen poster to create hilarious football themed…

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Pollution-Activated DOOH Campaign for Elizabeth Arden

Posted Thursday 4/08/2016

Elizabeth Arden have launched an intelligent data-driven Digital Out of Home campaign to introduce their new high-tech invisible skin shield: PREVAGE® City Smart Hydrating Shield SPF50.The dynamic campaign uses live pollution data to alert Londoners when levels are high and…

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