Ric Albert

Smart Linear: Maximising the Potential of Digital OOH

Posted Tuesday 30/05/2017

Ric Albert, Digital Director Ten years working as a creative in the digital OOH industry has allowed me to champion creative excellence and more intelligent ways of using such a potentially rich channel. There have been creative breakthroughs during my…

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How to Successfully Roll Out Global Campaigns Across International DOOH Networks

Posted Tuesday 31/01/2017

Once upon a time, all digital OOH campaigns were ’linear’. No live data feeds, contextual content or interactive elements. Simply motion creative delivered as movie files to the media owner. Smarter, contextual and dynamic advertising is infiltrating the world of…

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