Spectacular fan reactions to the wildly popular Game of Thrones drama, now in its seventh series, are being captured and shared moments later in a new UGC powered digital OOH campaign from Sky Atlantic. The campaign taps into the buzz and excitement of the show’s phenomenal online and social engagement across Twitter, Facebook and Instagram, and publishes the best UGC fan-reactions in a nationwide dynamic digital billboard push on the 1st, 22nd, and 29th August 2017.

The digital OOH campaign consists of 3 bursts of activity following pivotal story-plot moments in the hit fantasy drama, during episodes 3, 6 and 7. Produced by Grand Visual, the creative features the best fan reactions shared via the hashtags #GoTS7, #GameofThrones and #WinterIsHere, in the form of tweets, images, and Boomerang videos.

The UGC content is collated, moderated and distributed to multiple media owners through OpenLoop, QDOT’s dynamic digital OOH campaign management platform, just hours after each episode airs.

The UGC powered OOH campaign was created by Sky Atlantic and planned by Rapport and forms part of a broader outdoor and multi-channel push spanning TV, radio, digital, and social.

This Game of Thrones fan-led campaign capitalises on the shows prolific social buzz, providing a fun and fresh execution that drives intrigue and excitement around key episodes and events. Digital OOH is the ideal medium for broadcasting online conversations whilst rewarding participation from the shows hardcore fanbase.

Dan Dawson, chief creative technology officer at Grand Visual, said:

“This fully integrated campaign makes the most of Digital OOH’s ability to react and evolve to social triggers and conversations. Its scale and immediacy make it the perfect platform to amplify this season’s highlights whilst engaging loyal fans with a humorous playout, that extends the life and reach of the show’s social strategy.”

This summer Listerine reminded consumers to ‘Bring Out the Bold’ with their Real-Time DOOH campaign. The campaign, produced by Grand Visual, aimed to amplify Listerine’s ‘Bring out the Bold’ activity, which promotes the idea that people who use its products are bolder and more adventurous than anyone else – just like the sports stars and musicians featured in its DOOH ads over the summer.

The nationwide DOOH campaign featured contextual commentary based on the boldest moments from the biggest sporting and cultural events of the summer.

As bold moments took place, Listerine was able to target nationwide audiences with real-time, contextually relevant messaging. Delivered through OpenLoop, the ads reacted to news and developments from events and competitions such as Euro 2016, Wimbledon, Glastonbury and the Olympics.

Dan Dawson, Chief Creative Technology Officer commented:

“Technology is opening up new avenues for creativity in digital out-of-home, enabling brands to react in the moment with messages that are contextual and relevant. Listerine is using this to great effect by tapping into the excitement and buzz during this summer’s most high-profile sporting, music and cultural events”

The campaign was planned and booked by Rapport is running across Clear Channel, Exterion Media & JCDecaux until the end of September.

Amazon launched a dynamic Digital Out of Home (DOOH) campaign to celebrate the eagerly anticipated arrival of Catastrophe Season 2 to Amazon Prime Video. The campaign captures the humor of the British sitcom and invites participation through the show’s Twitter handle @catastrophe-tv. The dynamic campaign ran for 2 weeks on Urban Panels, Digital Newsstands and Digital Transit Shelters across New York City.

Produced by Grand Visual, the creative features a series of humorous “fill-in-the-blank” statements based on the brutally honest relationship between lead characters Rob and Sharon. The public are invited to “Pick the next theme” by tweeting either: #Family, #Sex, #Relationship or #Romance to @Catastrophe. This live poll mechanism determines the most popular theme and the content for that theme gets played across each digital network. The creative therefore adapts and changes according to audience interests during the course of the campaign. Each participant also receives an automated response from Twitter with the current poll results and a humorous statement on the topic they chose.

The DOOH campaign is planned and booked by Rapport, and delivered via OpenLoop, the campaign management platform for facilitating dynamic, real-time DOOH campaigns across multiple networks and markets.

Ben Putland, COO, Grand Visual, commented:

“Outdoor media plays a vital role in how we drive awareness and anticipation for online brands. It’s great to see forward thinking digital brands really starting to use the Digital Out of Home medium differently. Live, reactive and interactive DOOH campaigns are now possible and practical on a large and multi-network scale.”

Sky, the UK’s biggest OOH advertiser, has launched a nationwide dynamic digital OOH campaign supporting the launch of Sky Q, a new wireless home entertainment service that offers a “Fluid Viewing” experience. The campaign creative delivers contextual messages along popular commuter routes to promote the benefits of the Sky Q service in a highly impactful way.

Through OpenLoop, the DOOH campaign management dashboard, location data is layered with audience mapping data to programmatically deliver the creative. Using the ‘Take It With You’ campaign messaging, the digital OOH contextualises the creative according to the location, time of day and the route people are traveling, mirroring Sky Q’s Fluid Viewing service.

Dan Dawson, Creative Technology Director at Grand Visual comments:

“Programmatic creative allows brands to harness the ‘Context Effect’ – data and creativity coming together to communicate in a more resonant and effective way. For the Sky Q campaign, real-time audience information and data insight are used to deliver highly relevant and contextual messages at scale.”

Michael Cobb, Group Account Director at Rapport adds:

“This campaign maximises the efficiency of digital OOH by using creative automation to convey Sky Q’s fluid viewing offering and providing consumers with specific reasons to believe in the product.”

The dynamic campaign was planned and booked by Rapport and MediaCom, with creative supplied by Brothers & Sisters. The campaign is playing out across JCDecaux, Ocean, Primesight, Clear Channel, Signature and Exterion networks across the UK from February 29^th.

The digital activation is part of a large multi-media launch campaign which started on February 12^th. A wider OOH campaign is also currently running across the UK.

This winter Sky prove that there is no need to change a winning formula with their latest DOOH campaign. For the third year they have launched the successful “Sky Difference” campaign which encourages viewers to enjoy ‘epic nights in this winter’ with Sky.

As with previous years, the Sky Difference DOOH campaign integrates live Met Office data in real-time with location data to create hyper localised, contextual messages. The campaign, delivered via OpenLoop, is running throughout the UK this January, with the creative featuring popular Sky Atlantic shows including Game of Thrones, The Affair and Blue Blood.

Created by Inferno and produced by Grand Visual, the campaign creatively mimics the current weather conditions with gusts of wind or rain and entices customers to enjoy a night in with Sky.

The campaign was planned and booked by Rapport and plays on Rail, Mall and Gym D6’s nationwide from the 4th to 18th of January.

Rapport worked alongside Sky and Grand Visual to measure social activity on Twitter with up-to-the-minute information being displayed across national roadside digital 6 sheets, including mall and National Rail.

The Digital Out of Home special, went live on Wednesday 6th May, will demonstrate how Sky News will be at the heart of the inspiring election conversation. A system has been built that pulls in data from social media analytics company, Vigiglobe, a partner that Sky have collaborated with for the Sky News app, to measure the latest stats of the election build up.

OpenLoop will be used to manage live data reflecting the performance of the 5 main political parties on Twitter. On screen, the dynamic creative will adapt every hour according to social media sentiment to keep the public informed as the election progresses. Vigiglobe will analyse all relevant tweets based on which party has had the most positive tweets and which party has been tweeted about the most over the previous hour and feed that data via API into OpenLoop.

Alasdair Weddell, Media Planning Controller at Sky, commented:

“Sky News coverage of the General Election is about being up-to-the-minute, relevant and accessible across multiple platforms. This dynamic digital outdoor solution enables us to be first for breaking election updates even when our consumers are out and about.”

Craig Barber, Head of Innovation and Emerging Media at Rapport, said:

“It’s yet another exemplary campaign from Sky who are harnessing the power of Digital Out of Home. Sky News is able to visually represent the election conversations taking place across the UK, showcasing how Sky News is at the heart of election campaigning. Digital Out of Home is one of the few mediums that is able to support this up to the minute data on a national scale.”

Neil Morris, Managing Director at Grand Visual, explained:

“This campaign for Sky News demonstrates the power of Digital Out of Home for brands in a rich and relevant way through smart use of data. OpenLoop and enhanced Digital Out of Home communication really comes into its own at a time like this when the public have a real hunger for insight and a trusted source.”

To promote the imminent launch of Samsung’s Galaxy S6 and S6 Edge phones, Rapport & Cheil have enlisted Grand Visual to produce a dynamic DOOH campaign to highlight positive social media engagement with the brand and product.

Through OpenLoop the campaign incorporates tweets from members of the general public about the new Samsung S6 phones. Key phrases will be chosen from each tweet which will be used as headline quotes on the digital screens.

The campaign was booked through Rapport and will be delivered across the UK on Exterion Media, Clear Channel and JCDecaux networks.