Programmatic

Advertising Week NYC 2017

Posted Wednesday 4/10/2017

For the past 14 years, Advertising Week has brought together industry professionals in New York City to discuss marketing, branding, technology and the evolution of the industry. This year’s seminars and workshops touched on all the hot topics including native…

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NYC: The Brave New World of Data, Connectivity & DOOH

Posted Tuesday 29/11/2016

*Article first appeared on Exchange Wire 21st November, 2016 In the last ten days I’ve travelled extensively by plane, train, automobile and bike. I’ve been to four states, on both coasts, and encountered thousands of adverts. These ads were not viewed…

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Programmatic Creative for DOOH

Posted Thursday 15/10/2015

Programmatic is an industry hot topic right now; from Ad Blocking to proof of performance and ROI. Today’s issue of Campaign investigated an element of programmatic which is particularly close to our hearts at Grand Visual — the approach needed…

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Digital Ideas = Digital Dollars

Posted Tuesday 31/03/2015

Latest from Ben Putland, COO & MD USA In the last 18 months, I have read the word “programmatic” more times than I have had hot dinners. But the majority of what I have read on programmatic and DOOH is…

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