OpenLoop

Specsavers Launches Reactive Digital OOH Campaign Ahead of National Eye Health Week

Posted Tuesday 12/09/2017

To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH campaign ahead of National Eye Health Week. The ‘More important than’ campaign leads on topical one liners that react…

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Virgin Trains in OOH ‘First’ With Ads That Use Traffic and Geo Data to Compare Journey Times

Posted Monday 11/09/2017

Virgin Trains is combining traffic and location data to accurately tell drivers stuck in traffic how much longer their journey will take them by car compared with how long it would take by train. The out-of-home campaign goes live today…

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Game of Thrones Broadcasts Fan-Reactions in UGC Powered Digital OOH Campaign

Posted Tuesday 1/08/2017

Spectacular fan reactions to the wildly popular Game of Thrones drama, now in its seventh series, are being captured and shared moments later in a new UGC powered digital OOH campaign from Sky Atlantic. The campaign taps into the buzz…

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Sainsbury’s Owns Longer Summer Evenings

Posted Tuesday 18/07/2017

Sainsbury’s launches a nationwide dynamic digital out of home (DOOH) campaign, to continue to be front of mind throughout the longer summer days. Evening rail commuters around the UK will see live sunset data for their local area pulled in…

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Skoda Drives Brand Fame with Dynamic DOOH

Posted Thursday 11/05/2017

ŠKODA UK launched an innovative digital Out of Home campaign earlier this month, for the all-new ŠKODA Kodiaq SUV. The activity forms part of ŠKODA’s new brand push ‘Driven by Something Different’ and highlights the importance of taking time out…

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Direct Line DOOH Campaign Uses Geo Maps to Engage in Real-Time

Posted Wednesday 19/04/2017

  Created by Saatchi & Saatchi and delivered through OpenLoop, the DOOH billboards will synchronise with targeted radio adverts that will play to drivers as they pass the DOOH sites. Direct Line today announces the launch of a digital out…

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