OpenLoop

Game of Thrones Broadcasts Fan-Reactions in UGC Powered Digital OOH Campaign

Posted Tuesday 1/08/2017

Spectacular fan reactions to the wildly popular Game of Thrones drama, now in its seventh series, are being captured and shared moments later in a new UGC powered digital OOH campaign from Sky Atlantic. The campaign taps into the buzz…

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Sainsbury’s Owns Longer Summer Evenings

Posted Tuesday 18/07/2017

Sainsbury’s launches a nationwide dynamic digital out of home (DOOH) campaign, to continue to be front of mind throughout the longer summer days. Evening rail commuters around the UK will see live sunset data for their local area pulled in…

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Skoda Drives Brand Fame with Dynamic DOOH

Posted Thursday 11/05/2017

ŠKODA UK launched an innovative digital Out of Home campaign earlier this month, for the all-new ŠKODA Kodiaq SUV. The activity forms part of ŠKODA’s new brand push ‘Driven by Something Different’ and highlights the importance of taking time out…

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Direct Line DOOH Campaign Uses Geo Maps to Engage in Real-Time

Posted Wednesday 19/04/2017

  Created by Saatchi & Saatchi and delivered through OpenLoop, the DOOH billboards will synchronise with targeted radio adverts that will play to drivers as they pass the DOOH sites. Direct Line today announces the launch of a digital out…

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Grand Visual Launches Independent Ad Tech Business for Digital OOH

Posted Monday 10/04/2017

QDOT is the industry’s first independent ad tech business providing smarter campaign management platforms for digital out of home. The award-winning digital OOH production house Grand Visual, is launching an independent ad tech company in a move to roll out…

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Crystal Ski Holidays Integrate Snow Reports Into Real-Time DOOH

Posted Tuesday 3/01/2017

Crystal Ski Holidays has launched a dynamic DOOH campaign #GetMoreWinter, targeting Londoners with enticing real-time snow reports, ski package deals, and resort photos. The month-long campaign runs mid-week targeting commuters and office workers looking to stave off the post-Christmas blues…

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