OpenLoop

Direct Line DOOH campaign uses Geo Maps to engage in Real-time

Posted Wednesday 19/04/2017

  Created by Saatchi & Saatchi and delivered through OpenLoop, the DOOH billboards will synchronise with targeted radio adverts that will play to drivers as they pass the DOOH sites. Direct Line today announces the launch of a digital out…

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Grand Visual Launches Independent Ad Tech Business for Digital OOH

Posted Monday 10/04/2017

QDOT is the industry’s first independent ad tech business providing smarter campaign management platforms for digital out of home. The award-winning digital OOH production house Grand Visual, is launching an independent ad tech company in a move to roll out…

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Crystal Ski Holidays Integrate Snow Reports into Real-Time DOOH

Posted Tuesday 3/01/2017

Crystal Ski Holidays has launched a dynamic DOOH campaign #GetMoreWinter, targeting Londoners with enticing real-time snow reports, ski package deals, and resort photos. The month-long campaign runs mid-week targeting commuters and office workers looking to stave off the post-Christmas blues…

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Nationwide DOOH Promotes Tonight Show Starring Jimmy Fallon

Posted Monday 31/10/2016

NBC Universal is launching a nationwide dynamic digital out of home (DOOH) campaign to celebrate the arrival of the US number one ranked late night TV series: The Tonight Show Starring Jimmy Fallon. The popular chat show premieres on E!…

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Furbish Commentary Greets Cinema Goers with Dynamic DOOH

Posted Thursday 29/09/2016

To celebrate the arrival of Hasbro’s new Furby Connect, Hasbro is launching a unique dynamic DOOH campaign in cinema foyers across the UK. A range of fun animations will bring the new Furby Connect range to life, accompanied by dynamic,…

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Dynamic DOOH helps Virgin Holidays #SeizeTheHoliday

Posted Tuesday 27/09/2016

The latest campaign from Virgin Holidays aims to entice holidaymakers who would typically book UK or European holidays to book a long-haul trip. The ‘Seize the Holiday’ campaign, billed as Virgin Holidays biggest refresh in 31 years, features live holiday…

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