OOH

Specsavers Launches Reactive Digital OOH Campaign Ahead of National Eye Health Week

Posted Tuesday 12/09/2017

To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH campaign ahead of National Eye Health Week. The ‘More important than’ campaign leads on topical one liners that react…

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Virgin Trains in OOH ‘First’ With Ads That Use Traffic and Geo Data to Compare Journey Times

Posted Monday 11/09/2017

Virgin Trains is combining traffic and location data to accurately tell drivers stuck in traffic how much longer their journey will take them by car compared with how long it would take by train. The out-of-home campaign goes live today…

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Global Digital OOH Campaign Promotes Warner Bros Dunkirk Release

Posted Tuesday 22/08/2017

Christopher Nolan’s highly anticipated WWII epic ‘Dunkirk,’ was released globally, promoted by an extensive digital out of home campaign. The film tells the miraculous story of the evacuation of Allied soldiers from the beaches of Dunkirk, France during WWII. The…

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Day 3: Advertising Week Europe

Posted Thursday 26/03/2015

We attended lots of great sessions on day 3 of Advertising Week Europe, from the IPA session on Big Tech vs Big Ideas to MEC’s session on Creativity and Collaboration. Instead of summarising our take outs from every event we…

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