Geo targeted

Waitrose Uses DOOH to Promote Festive Food Deals

Posted Tuesday 12/12/2017

Waitrose launched a digital OOH Christmas campaign to promote a variety of deals on firm festive favourites, such as chocolate, champagne, and party food. The campaign showcased the latest deal with a store-specific call to action to tempt Christmas shoppers…

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McDonald’s Launches Tantalising Data-Driven Roadside Campaign

Posted Tuesday 7/11/2017

McDonald’s has today launched Traffic Busters, a unique roadside campaign that uses traffic data to automate contextual messages, aimed at tempting drivers to visit their nearest McDonald’s restaurant. The nationwide campaign reacts to the speed of traffic at each location…

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Virgin Trains in OOH ‘First’ With Ads That Use Traffic and Geo Data to Compare Journey Times

Posted Monday 11/09/2017

Virgin Trains is combining traffic and location data to accurately tell drivers stuck in traffic how much longer their journey will take them by car compared with how long it would take by train. The out-of-home campaign goes live today…

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Sainsbury’s Owns Longer Summer Evenings

Posted Tuesday 18/07/2017

Sainsbury’s launches a nationwide dynamic digital out of home (DOOH) campaign, to continue to be front of mind throughout the longer summer days. Evening rail commuters around the UK will see live sunset data for their local area pulled in…

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Age UK Launches Geo-targeted DOOH Campaign Over the Christmas Period

Posted Thursday 24/11/2016

Today, Age UK is launching a geo-targeted DOOH campaign to raise awareness about the plight of loneliness amongst older people over the festive period and, indeed, at other times of the year too. The activity will see the charity take…

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