DOOH

Direct Line DOOH campaign uses Geo Maps to engage in Real-time

Posted Wednesday 19/04/2017

  Created by Saatchi & Saatchi and delivered through OpenLoop, the DOOH billboards will synchronise with targeted radio adverts that will play to drivers as they pass the DOOH sites. Direct Line today announces the launch of a digital out…

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Grand Visual Launches Independent Ad Tech Business for Digital OOH

Posted Monday 10/04/2017

QDOT is the industry’s first independent ad tech business providing smarter campaign management platforms for digital out of home. The award-winning digital OOH production house Grand Visual, is launching an independent ad tech company in a move to roll out…

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Cancer Research UK Launches ‘The Breath Test’ to Promote the Effectiveness of Stop Smoking Services

Posted Thursday 30/03/2017

Cancer Research UK is launching ‘The Breath Test’ – a new interactive outdoor, experiential, social, guerrilla, press and radio campaign. ‘The Breath Test’ aims to promote the effectiveness of local Stop Smoking Services to smokers who’d like to quit. Posters…

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Glasgow unveils DOOH campaign by Public opinion platform B.heard

Posted Tuesday 28/03/2017

Public opinion platform & consumer champion B.heard today premiere’s the first-ever ‘billboard conversation’ campaign in Glasgow, with thought-provoking national and local issues brought to life by legendary ad man Sir John Hegarty and award winning writer Neil Patterson. The striking…

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Virgin Trains Launches Innovative Data-Driven DOOH

Posted Wednesday 1/02/2017

Virgin Trains on the east coast is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at car drivers to remind them that there is a stress free, fast, viable alternative. The reactive campaign automates messages based on local…

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How to Successfully Roll Out Global Campaigns Across International DOOH Networks

Posted Tuesday 31/01/2017

Once upon a time, all digital OOH campaigns were ’linear’. No live data feeds, contextual content or interactive elements. Simply motion creative delivered as movie files to the media owner. Smarter, contextual and dynamic advertising is infiltrating the world of…

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