Digital

Google Launches Data-Driven Roadside Campaign to Promote Google Pixel 2

Posted Tuesday 7/11/2017

Google is launching a tactical, data-driven digital OOH campaign to promote its second-generation smartphone, Pixel 2. The campaign uses location, audience, traffic, and moment specific data, to run contextual messaging across road, transit, and retail locations in a nationwide push…

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NYC: The Brave New World of Data, Connectivity & DOOH

Posted Tuesday 29/11/2016

*Article first appeared on Exchange Wire 21st November, 2016 In the last ten days I’ve travelled extensively by plane, train, automobile and bike. I’ve been to four states, on both coasts, and encountered thousands of adverts. These ads were not viewed…

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