Data-driven

McDonald’s Launches Tantalising Data-Driven Roadside Campaign

Posted Tuesday 7/11/2017

McDonald’s has today launched Traffic Busters, a unique roadside campaign that uses traffic data to automate contextual messages, aimed at tempting drivers to visit their nearest McDonald’s restaurant. The nationwide campaign reacts to the speed of traffic at each location…

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Google Launches Data-Driven Roadside Campaign to Promote Google Pixel 2

Posted Tuesday 7/11/2017

Google is launching a tactical, data-driven digital OOH campaign to promote its second-generation smartphone, Pixel 2. The campaign uses location, audience, traffic, and moment specific data, to run contextual messaging across road, transit, and retail locations in a nationwide push…

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Audi Unleashes Tactical, Data-Driven Roadside Campaign

Posted Thursday 19/10/2017

The award-winning production and creative technology company, Grand Visual, has produced a smart, data-driven digital OOH campaign for Audi UK to enhance the brand’s agility in the digital space and increase awareness of the advanced intelligent technologies available in their latest…

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NYC: The Brave New World of Data, Connectivity & DOOH

Posted Tuesday 29/11/2016

*Article first appeared on Exchange Wire 21st November, 2016 In the last ten days I’ve travelled extensively by plane, train, automobile and bike. I’ve been to four states, on both coasts, and encountered thousands of adverts. These ads were not viewed…

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