D6

Sainsbury’s Autumn Digital OOH asks What’s for Dinner?

Posted Tuesday 7/11/2017

To herald the beginning of Autumn, Sainsbury’s released a smart linear digital OOH campaign, targeting commuters and shoppers on their way home. To encourage people to stop at Sainsbury’s, the campaign drew on the anticipation and excited conversations that revolve…

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The Campaign That Shares More Than a Coke

Posted Tuesday 21/07/2015

Coca-Cola’s newest Share a Coke campaign includes dynamic and interactive digital out of home activity across the United States.  We’re very proud to have produced the DOOH campaign, which is running as part of the wider Share a Coke program….

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Dove Delivers Compliments Through Colour Recognition

Posted Thursday 28/08/2014

Throughout July, Unilever used state of the art colour-recognition outdoor interactive poster sites to celebrate the launch of Dove Invisible Dry deodorant and its “100 colours” campaign. In the first use by a beauty brand, the digital 6-sheet outdoor campaign…

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ITV Player Catch-Up Service

Posted Wednesday 8/02/2012

This month sees ITV run an online and digital out-of-home campaign promoting the portability of its online catch-up service, ITV Player. The online activity started on January 16th, with DOOH following a week later. The DOOH creative includes two specially…

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Europcar Launches First Dynamic Twitter Campaign on JCDecaux’s i Screen

Posted Thursday 16/06/2011

Europcar initiated a live digital outdoor campaign to promote freeDeliver, their new hire car delivery and collection service which will “save an hour in your day.” The campaign is based on a Twitter stream from #myextrahour where people describe what…

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Sky Sports Kicks off Ashes Coverage with Tactical Digital Outdoor Campaign

Posted Tuesday 30/11/2010

Sky Sports launches a multi network digital outdoor campaign to promote its exclusive live coverage of the Ashes tournament. Supporting the print and static outdoor concept “Stay up or catch up”, the digital activity adds daily match results and tailored…

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