Augmented reality

AR and Digital OOH Promotes Cinematic Release of IT

Posted Wednesday 27/09/2017

The much anticipated cinematic remake of Stephen King’s 1986 novel ‘IT’, was released globally to critical acclaim and supported by an extensive digital OOH campaign. The American supernatural horror film tells the story of seven children in the fictional town…

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Augmented Reality Massively Boosts Engagement for Clinique

Posted Tuesday 27/06/2017

In May this year, Estée Lauder implemented an interactive digital OOH experience as part of their campaign celebrating the launch of Clinique’s new Chubby Plump and Shine liquid lip gloss. The campaign, featured in Birmingham and Manchester, used an Augmented…

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Lay’s “Cheer of Champions” Interactive AR Poster

Posted Thursday 29/09/2016

Lay’s, the classic potato chip brand, is rolling out a social video featuring shoppers having fun with an Interactive AR poster at a busy mall in Madrid. The video captures participants using the touch-screen poster to create hilarious football themed…

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Disney Junior Asia Brings Magical Moments to Southeast Asia

Posted Tuesday 20/09/2016

As part of the ‘Disney Junior Magical Moments’ campaign, Disney Junior Asia has released a social video today featuring footage from an Augmented Reality stunt that was unleashed on the streets of Singapore. The video captures the surprise and delight…

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Batman V Superman: International Digital Outdoor

Posted Monday 21/03/2016

Warner Bros. has launched an international Digital Outdoor campaign to give movie goers a taste of what it’s like to become their favourite DC Superhero. Ahead of the hotly anticipated release Batman V Superman: Dawn of Justice, the interactive touch…

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Success at the MediaPost DOOH Awards

Posted Wednesday 4/11/2015

Having just celebrated the first year anniversary as Grand Visual in New York, we were honoured to be nominated for seven campaigns, across six categories at this year’s MediaPost Digital Out of Home Awards in New York. Last year we…

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