News & Views

Augmented Reality Massively Boosts Engagement for Clinique

Posted Tuesday 27/06/2017

In May this year, Estée Lauder implemented an interactive digital OOH experience as part of their campaign celebrating the launch of Clinique’s new Chubby Plump and Shine liquid lip gloss. The campaign, featured in Birmingham and Manchester, used an Augmented…

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Grand Visual Bolsters Senior Production Team with Two New Hires

Posted Wednesday 14/06/2017

Digital OOH production and creative technology company, Grand Visual, has hired David Bowry, who joins as production director, and Ben Clissen, who starts as senior producer, both will be working out of the London office. Bowry started his career in…

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Smart Linear: Maximising the Potential of Digital OOH

Posted Tuesday 30/05/2017

Ric Albert, Digital Director Ten years working as a creative in the digital OOH industry has allowed me to champion creative excellence and more intelligent ways of using such a potentially rich channel. There have been creative breakthroughs during my…

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National Geographic & OAAA Members Launch Important OOH Campaign Across Major U.S. Cities On Endangered Species Day

Posted Friday 19/05/2017

This piece was first published by OAAA on 05/19/2017.  NEW YORK, NY (May 19, 2017)— Today, on Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), will launch a groundbreaking OOH campaign…

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Skoda Drives Brand Fame with Dynamic DOOH

Posted Thursday 11/05/2017

ŠKODA UK launched an innovative digital Out of Home campaign earlier this month, for the all-new ŠKODA Kodiaq SUV. The activity forms part of ŠKODA’s new brand push ‘Driven by Something Different’ and highlights the importance of taking time out…

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Direct Line DOOH Campaign Uses Geo Maps to Engage in Real-Time

Posted Wednesday 19/04/2017

  Created by Saatchi & Saatchi and delivered through OpenLoop, the DOOH billboards will synchronise with targeted radio adverts that will play to drivers as they pass the DOOH sites. Direct Line today announces the launch of a digital out…

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