News & Views

A Big OOH Picture

Posted Friday 29/04/2016

Out of home advertising professionals gathered last week in Boca Raton, FL for the TAB/OAAA “ BIG Picture” conference. It was Grand Visual’s 3rd year attending, and it was heartening to see digital, data and technology taking centre stage. Ben…

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Waitrose Live Stream From Farm to DOOH

Posted Thursday 28/04/2016

In an Out-of-Home media first, Waitrose has live streamed content to digital screens in 9 cities across the UK. The supermarket’s spring promotion, which is part of a wider multimedia campaign, endeavoured to reinforce why its consumers enjoy shopping with…

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Data, Technology & Creativity: Advertising Week Europe

Posted Thursday 28/04/2016

Now in its fourth year, Advertising Week Europe is the event where people from across all areas of advertising come together. At first glance, the four-day agenda can seem daunting but key themes emerged as the week progressed. Data, Data…

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Tropicana’s Juice Dispensing Digital Billboard

Posted Thursday 28/04/2016

Juice brand, Tropicana, took over a digital billboard on the Southern Terrace of Westfield London this week to educate consumers on the health benefits of consuming just 150ml of 100% orange juice each day. The compelling and unusual interactive experience…

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Catastrophe Promoted Across NYC with Dynamic DOOH

Posted Thursday 28/04/2016

Amazon launched a dynamic Digital Out of Home (DOOH) campaign to celebrate the eagerly anticipated arrival of Catastrophe Season 2 to Amazon Prime Video. The campaign captures the humor of the British sitcom and invites participation through the show’s Twitter…

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Multi-Format Campaign for Disney Life

Posted Thursday 31/03/2016

Grand Visual has produced a large linear digital out of home campaign supporting the launch of Disney Life, a subscription based video streaming service in the UK. With a Disney Life membership the whole family can enjoy hundreds of movies,…

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