News & Views

Walkers Interactive Poster for Spell&Go

Posted Friday 27/05/2016

Walkers’ latest ‘Spell and Go’ promotion invited people to collect the letters from special packs and spell a destination to win one of 20,000 holidays. As part of the campaign for this promotion, Walkers launched an interactive poster that invited…

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Virgin Atlantic: One Day

Posted Friday 27/05/2016

Virgin Atlantic’s latest campaign urged people to seize the day and make those “One Day” goals and aspirations happen. The airline has picked out tweets from users who have written a message in the past about activities they would like…

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A Big OOH Picture

Posted Friday 29/04/2016

Out of home advertising professionals gathered last week in Boca Raton, FL for the TAB/OAAA “ BIG Picture” conference. It was Grand Visual’s 3rd year attending, and it was heartening to see digital, data and technology taking centre stage. Ben…

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Waitrose Live Stream From Farm to DOOH

Posted Thursday 28/04/2016

In an Out-of-Home media first, Waitrose has live streamed content to digital screens in 9 cities across the UK. The supermarket’s spring promotion, which is part of a wider multimedia campaign, endeavoured to reinforce why its consumers enjoy shopping with…

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Data, Technology & Creativity: Advertising Week Europe

Posted Thursday 28/04/2016

Now in its fourth year, Advertising Week Europe is the event where people from across all areas of advertising come together. At first glance, the four-day agenda can seem daunting but key themes emerged as the week progressed. Data, Data…

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Tropicana’s Juice Dispensing Digital Billboard

Posted Thursday 28/04/2016

Juice brand, Tropicana, took over a digital billboard on the Southern Terrace of Westfield London this week to educate consumers on the health benefits of consuming just 150ml of 100% orange juice each day. The compelling and unusual interactive experience…

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