News & Views

ISE 2017 Highlights

Posted Thursday 23/02/2017

Grand Visual Creative Technologist Jon Jones, along with CCTO Dan Dawson made their annual pilgrimage this month to Integrated Systems Europe (ISE). Jon has shared his thoughts and some of their highlights from this year’s show. As with most years…

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Major International DOOH Release for The Lego Batman Movie

Posted Tuesday 21/02/2017

Ahead of the release of Warners Bros highly anticipated film, The Lego Batman Movie, Grand Visual produced an extensive Digital Out of Home campaign delivered to 30 countries. In this the spin-off of The Lego Movie, Lego Batman attempts to…

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Virgin Trains Launches Innovative Data-Driven DOOH

Posted Wednesday 1/02/2017

Virgin Trains on the east coast is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at car drivers to remind them that there is a stress free, fast, viable alternative. The reactive campaign automates messages based on local…

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How to Successfully Roll Out Global Campaigns Across International DOOH Networks

Posted Tuesday 31/01/2017

Once upon a time, all digital OOH campaigns were ’linear’. No live data feeds, contextual content or interactive elements. Simply motion creative delivered as movie files to the media owner. Smarter, contextual and dynamic advertising is infiltrating the world of…

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Turning Data Into Meaningful, Empowering Digital Out Of Home Experiences

Posted Tuesday 10/01/2017

This piece was first published by The Huffington Post on 05/01/2017.  The once humble billboard, now a connected powerhouse, looks set to play a key role in the future of smart city infrastructure. The digitisation of the Out of Home media…

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ITV’s The Voice coaches spin for shoppers with Interactive DOOH

Posted Tuesday 3/01/2017

ITV, now home to The Voice UK, is kicking-off an interactive DOOH campaign to promote the show’s brand new coaching line-up ahead of the rebooted show’s debut on ITV. The week-long campaign domination features superstar coaches Gavin Rossdale, Jennifer Hudson,…

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