News & Views

TUI Launches Data-Driven DOOH Activation Promoting Thomson Cruises

Posted Tuesday 16/05/2017

This month TUI launched a nationwide digital OOH campaign to promote Thomson Cruises. The dynamic campaign reacted to different data triggers to deliver a targeted and contextual campaign across city, roadside and mall formats in May. The creative showcased a…

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Skoda Drives brand fame with Dynamic DOOH

Posted Thursday 11/05/2017

ŠKODA UK launched an innovative digital Out of Home campaign earlier this month, for the all-new ŠKODA Kodiaq SUV. The activity forms part of ŠKODA’s new brand push ‘Driven by Something Different’ and highlights the importance of taking time out…

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Direct Line DOOH campaign uses Geo Maps to engage in Real-time

Posted Wednesday 19/04/2017

  Created by Saatchi & Saatchi and delivered through OpenLoop, the DOOH billboards will synchronise with targeted radio adverts that will play to drivers as they pass the DOOH sites. Direct Line today announces the launch of a digital out…

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McDonald’s promotes ‘more ways to win’ with Dynamic DOOH

Posted Thursday 13/04/2017

McDonald’s launched a nationwide Digital OOH campaign to support its much loved McDonald’s Monopoly game which gives consumers the opportunity to win millions of prizes. The extensive DOOH campaign ran on digital 6-sheets across roadside, the underground, shopping malls, and…

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Grand Visual Launches Independent Ad Tech Business for Digital OOH

Posted Monday 10/04/2017

QDOT is the industry’s first independent ad tech business providing smarter campaign management platforms for digital out of home. The award-winning digital OOH production house Grand Visual, is launching an independent ad tech company in a move to roll out…

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Cancer Research UK Launches ‘The Breath Test’ to Promote the Effectiveness of Stop Smoking Services

Posted Thursday 30/03/2017

Cancer Research UK is launching ‘The Breath Test’ – a new interactive outdoor, experiential, social, guerrilla, press and radio campaign. ‘The Breath Test’ aims to promote the effectiveness of local Stop Smoking Services to smokers who’d like to quit. Posters…

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