News & Views

2017: A Year in Digital OOH at Grand Visual

Posted Tuesday 12/12/2017

Well, that was 2017. What has been a tumultuous year in the real world, has been one of relative growth, prosperity, opportunity and creative development in Out of Home media, the world over. Scalable Stories At Grand Visual we continued…

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Waitrose Uses DOOH to Promote Festive Food Deals

Posted Tuesday 12/12/2017

Waitrose launched a digital OOH Christmas campaign to promote a variety of deals on firm festive favourites, such as chocolate, champagne, and party food. The campaign showcased the latest deal with a store-specific call to action to tempt Christmas shoppers…

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Massive digital OOH delivery for Justice League

Posted Tuesday 12/12/2017

The eagerly awaited release of Warner Bros superhero film ‘Justice League’ was supported by an extensive and varied international digital OOH campaign. The film brings together classic DC characters including Batman, Wonder Woman and Flash, to save the planet from…

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McDonald’s Launches Tantalising Data-Driven Roadside Campaign

Posted Tuesday 7/11/2017

McDonald’s has today launched Traffic Busters, a unique roadside campaign that uses traffic data to automate contextual messages, aimed at tempting drivers to visit their nearest McDonald’s restaurant. The nationwide campaign reacts to the speed of traffic at each location…

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Google Launches Data-Driven Roadside Campaign to Promote Google Pixel 2

Posted Tuesday 7/11/2017

Google is launching a tactical, data-driven digital OOH campaign to promote its second-generation smartphone, Pixel 2. The campaign uses location, audience, traffic, and moment specific data, to run contextual messaging across road, transit, and retail locations in a nationwide push…

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Sainsbury’s Autumn Digital OOH asks What’s for Dinner?

Posted Tuesday 7/11/2017

To herald the beginning of Autumn, Sainsbury’s released a smart linear digital OOH campaign, targeting commuters and shoppers on their way home. To encourage people to stop at Sainsbury’s, the campaign drew on the anticipation and excited conversations that revolve…

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