News & Views

McDonald’s Launches Tantalising Data-Driven Roadside Campaign

Posted Tuesday 7/11/2017

McDonald’s has today launched Traffic Busters, a unique roadside campaign that uses traffic data to automate contextual messages, aimed at tempting drivers to visit their nearest McDonald’s restaurant. The nationwide campaign reacts to the speed of traffic at each location…

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Google Launches Data-Driven Roadside Campaign to Promote Google Pixel 2

Posted Tuesday 7/11/2017

Google is launching a tactical, data-driven digital OOH campaign to promote its second-generation smartphone, Pixel 2. The campaign uses location, audience, traffic, and moment specific data, to run contextual messaging across road, transit, and retail locations in a nationwide push…

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Sainsbury’s Autumn Digital OOH asks What’s for Dinner?

Posted Tuesday 7/11/2017

To herald the beginning of Autumn, Sainsbury’s released a smart linear digital OOH campaign, targeting commuters and shoppers on their way home. To encourage people to stop at Sainsbury’s, the campaign drew on the anticipation and excited conversations that revolve…

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Audi Unleashes Tactical, Data-Driven Roadside Campaign

Posted Thursday 19/10/2017

The award-winning production and creative technology company, Grand Visual, has produced a smart, data-driven digital OOH campaign for Audi UK to enhance the brand’s agility in the digital space and increase awareness of the advanced intelligent technologies available in their latest…

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Advertising Week NYC 2017

Posted Wednesday 4/10/2017

For the past 14 years, Advertising Week has brought together industry professionals in New York City to discuss marketing, branding, technology and the evolution of the industry. This year’s seminars and workshops touched on all the hot topics including native…

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AR and Digital OOH Promotes Cinematic Release of IT

Posted Wednesday 27/09/2017

The much anticipated cinematic remake of Stephen King’s 1986 novel ‘IT’, was released globally to critical acclaim and supported by an extensive digital OOH campaign. The American supernatural horror film tells the story of seven children in the fictional town…

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