Public opinion platform & consumer champion B.heard today premiere’s the first-ever ‘billboard conversation’ campaign in Glasgow, with thought-provoking national and local issues brought to life by legendary ad man Sir John Hegarty and award winning writer Neil Patterson.
The striking creatives, by John Hegarty at The Garage Soho, are deliberately designed to stimulate participation and conversation, give the people of Glasgow a voice, and invite them to join a national movement. The billboard conversations aim to highlight B.heard’s mission to give people a voice in a time when doubt is cast on the efficacy of polling. The company’s wider work focuses on rewarding organisations that amass public support and supporting those that aren’t getting things right.
Oscar Vickerman, founder of B.heard, said:
“We are inviting everyone to join us in being the change we hope to see in the world. That’s why we’ve created a platform for the issues that we all know are important, and have kicked this off in the streets of one of the leading cities in the UK, Glasgow. People from all walks of life will come across our first-ever ‘conversation billboards’. We are here to encourage outcomes that are based on our collective values, not anyone else’s. #Bheard at Bheard.com”
Sir John Hegarty, founder of The Garage Social and BBH, said:
“We chose outdoor media to convey this message because it’s effective, and you can’t adblock it. If you want to start a mass market conversation, you have to use a mass market medium. B.heard has the potential to fill a vital gap that currently exists between the general public and those in positions of power. We’ve seen it with the Brexit vote, and then with Trump; every single voice matters. But somebody needs to be listening. That’s why this billboard conversation campaign is more important now than ever before.”
The DOOH execution was produced by Grand Visual, delivering daily updates throughout the campaign, Strategy & Planning was managed by Talon Outdoor and displayed on Forrest Media.