Grand Visual, have launched Accelerator with out of home communications agency Kinetic Worldwide as it’s first partner. Accelerator is designed to facilitate the entire creative and production process from campaign specification and copy validation, through to final delivery. Kinetic UK will recommend the use of the service on all their UK digital out-of-home business.
Accelerator is a media management and workflow platform designed to automate the process of receiving, ingesting, cataloguing, validating and distributing digital outdoor copy to media owners. It simplifies this process by handling the workflow and communicating with all stakeholders involved at each stage in the DOOH ad cycle.
Accelerator manages the initial communication of campaign formats and dates, the compliance process required by certain networks and then validates the final copy against the format specifications for each scheduled network. If necessary, Accelerator is also capable of adjusting, reformatting and converting incorrectly submitted files. Finally, Accelerator distributes the approved copy to the relevant media owners complete with detailed play out instructions whilst providing a full audit trail for clients and agencies.
Kinetic are in discussions concerning rolling out Accelerator across Europe in the next few months and globally by 2012. Kinetic and Grand Visual have previously collaborated on the UK’s first ever DOOH Handbook providing comprehensive media, technical and creative information for UK networks.