Thought Leadership

Advertising Week NYC 2017

Posted Wednesday 4/10/2017

For the past 14 years, Advertising Week has brought together industry professionals in New York City to discuss marketing, branding, technology and the evolution of the industry. This year’s seminars and workshops touched on all the hot topics including native…

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Smart Linear: Maximising the Potential of Digital OOH

Posted Tuesday 30/05/2017

Ric Albert, Digital Director Ten years working as a creative in the digital OOH industry has allowed me to champion creative excellence and more intelligent ways of using such a potentially rich channel. There have been creative breakthroughs during my…

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Grand Visual Launches Independent Ad Tech Business for Digital OOH

Posted Monday 10/04/2017

QDOT is the industry’s first independent ad tech business providing smarter campaign management platforms for digital out of home. The award-winning digital OOH production house Grand Visual, is launching an independent ad tech company in a move to roll out…

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ISE 2017 Highlights

Posted Thursday 23/02/2017

Grand Visual Creative Technologist Jon Jones, along with CCTO Dan Dawson made their annual pilgrimage this month to Integrated Systems Europe (ISE). Jon has shared his thoughts and some of their highlights from this year’s show. As with most years…

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How to Successfully Roll Out Global Campaigns Across International DOOH Networks

Posted Tuesday 31/01/2017

Once upon a time, all digital OOH campaigns were ’linear’. No live data feeds, contextual content or interactive elements. Simply motion creative delivered as movie files to the media owner. Smarter, contextual and dynamic advertising is infiltrating the world of…

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Turning Data Into Meaningful, Empowering Digital OOH Experiences

Posted Tuesday 10/01/2017

This piece was first published by The Huffington Post on 05/01/2017.  The once humble billboard, now a connected powerhouse, looks set to play a key role in the future of smart city infrastructure. The digitisation of the Out of Home media…

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