Thought Leadership

ISE 2017 Highlights

Posted Thursday 23/02/2017

Grand Visual Creative Technologist Jon Jones, along with CCTO Dan Dawson made their annual pilgrimage this month to Integrated Systems Europe (ISE). Jon has shared his thoughts and some of their highlights from this year’s show. As with most years…

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How to Successfully Roll Out Global Campaigns Across International DOOH Networks

Posted Tuesday 31/01/2017

Once upon a time, all digital OOH campaigns were ’linear’. No live data feeds, contextual content or interactive elements. Simply motion creative delivered as movie files to the media owner. Smarter, contextual and dynamic advertising is infiltrating the world of…

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Turning Data Into Meaningful, Empowering Digital Out Of Home Experiences

Posted Tuesday 10/01/2017

This piece was first published by The Huffington Post on 05/01/2017.  The once humble billboard, now a connected powerhouse, looks set to play a key role in the future of smart city infrastructure. The digitisation of the Out of Home media…

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A Year in the Life of Grand Visual

Posted Friday 2/12/2016

As many people do around this time of year, we have taken time out to reflect on the year that is coming to an end. Outside of our OOH world 2016 has definitely had its moments that seemingly came out…

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NYC: The Brave New World of Data, Connectivity & DOOH

Posted Tuesday 29/11/2016

*Article first appeared on Exchange Wire 21st November, 2016 In the last ten days I’ve travelled extensively by plane, train, automobile and bike. I’ve been to four states, on both coasts, and encountered thousands of adverts. These ads were not viewed…

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Advertising Week NYC 2016

Posted Monday 3/10/2016

Last week, Advertising Week celebrated its 13th Annual gathering in New York City. With over 250 sessions held across nine different venues, it’s safe to say that plenty of different conversations developed throughout the week. Nonetheless, a general sentiment for…

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