AR and Digital OOH Promotes Cinematic Release of IT

Posted Wednesday 27/09/2017

The much anticipated cinematic remake of Stephen King’s 1986 novel ‘IT’, was released globally to critical acclaim and supported by an extensive digital OOH campaign. The American supernatural horror film tells the story of seven children in the fictional town…

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Cancer Research UK Launches ‘The Breath Test’ to Promote the Effectiveness of Stop Smoking Services

Posted Thursday 30/03/2017

Cancer Research UK is launching ‘The Breath Test’ – a new interactive outdoor, experiential, social, guerrilla, press and radio campaign. ‘The Breath Test’ aims to promote the effectiveness of local Stop Smoking Services to smokers who’d like to quit. Posters…

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ITV’s The Voice Coaches Spin for Shoppers with Interactive DOOH

Posted Tuesday 3/01/2017

ITV, now home to The Voice UK, is kicking-off an interactive DOOH campaign to promote the show’s brand new coaching line-up ahead of the rebooted show’s debut on ITV. The week-long campaign domination features superstar coaches Gavin Rossdale, Jennifer Hudson,…

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Interactive DOOH for LEGO® DIMENSIONS™

Posted Monday 21/11/2016

To celebrate the arrival of new characters, bigger stories and better battles, Warner Bros. Interactive Entertainment is launching a unique interactive DOOH campaign for action-adventure video game: LEGO® DIMENSIONS™. The month-long campaign domination runs on Primesight touch-enabled D6 screens, targeting…

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Lay’s “Cheer of Champions” Interactive AR Poster

Posted Thursday 29/09/2016

Lay’s, the classic potato chip brand, is rolling out a social video featuring shoppers having fun with an Interactive AR poster at a busy mall in Madrid. The video captures participants using the touch-screen poster to create hilarious football themed…

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Canon Interactive Digital OOH Rides the Waves with Pan-European Campaign

Posted Tuesday 27/09/2016

As part of Canon’s “Come and See” series, Canon is launching City Surfers, an expansive Pan-European campaign aimed at highlighting the virtues of real image quality at moments where it truly matters. As part of the integrated push, a month…

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