Dynamic

TUI Launches Data-Driven DOOH Activation Promoting Thomson Cruises

Posted Tuesday 16/05/2017

This month TUI launched a nationwide digital OOH campaign to promote Thomson Cruises. The dynamic campaign reacted to different data triggers to deliver a targeted and contextual campaign across city, roadside and mall formats in May. The creative showcased a…

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Skoda Drives brand fame with Dynamic DOOH

Posted Thursday 11/05/2017

ŠKODA UK launched an innovative digital Out of Home campaign earlier this month, for the all-new ŠKODA Kodiaq SUV. The activity forms part of ŠKODA’s new brand push ‘Driven by Something Different’ and highlights the importance of taking time out…

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McDonald’s promotes ‘more ways to win’ with Dynamic DOOH

Posted Thursday 13/04/2017

McDonald’s launched a nationwide Digital OOH campaign to support its much loved McDonald’s Monopoly game which gives consumers the opportunity to win millions of prizes. The extensive DOOH campaign ran on digital 6-sheets across roadside, the underground, shopping malls, and…

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Glasgow unveils DOOH campaign by Public opinion platform B.heard

Posted Tuesday 28/03/2017

Public opinion platform & consumer champion B.heard today premiere’s the first-ever ‘billboard conversation’ campaign in Glasgow, with thought-provoking national and local issues brought to life by legendary ad man Sir John Hegarty and award winning writer Neil Patterson. The striking…

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TU at Sainsbury’s Takes its Fashion Inspiration to the Streets with Dynamic DOOH

Posted Wednesday 22/03/2017

This March, TU at Sainsbury’s took its fashion inspiration to the streets in a nationwide dynamic digital out of home (DOOH) campaign which matches latest styles to real-time weather conditions. In a fashion industry-first, the weather activated campaign promotes a…

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Virgin Trains Launches Innovative Data-Driven DOOH

Posted Wednesday 1/02/2017

Virgin Trains on the east coast is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at car drivers to remind them that there is a stress free, fast, viable alternative. The reactive campaign automates messages based on local…

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