Digital Experiential

Disney Junior Asia Brings Magical Moments to Southeast Asia

Posted Tuesday 20/09/2016

As part of the ‘Disney Junior Magical Moments’ campaign, Disney Junior Asia has released a social video today featuring footage from an Augmented Reality stunt that was unleashed on the streets of Singapore. The video captures the surprise and delight…

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Augmented Reality Used by Disney Infinity 3.0 Edition

Posted Wednesday 29/07/2015

Disney Infinity 3.0 Edition, the action-adventure sandbox “toys to life” video game published by Disney Interactive Studios, incorporates physical toys, open world creation and story-driven video gaming capability. Since its launch two years ago it has evolved in a number…

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Disney Characters Surprise New York Shoppers

Posted Monday 16/03/2015

In January 2015 Mickey Mouse and his pals visited Westfield Shopping Mall in Massapequa, New York to share a little Disney magic with unsuspecting shoppers. Using a uniquely adapted storefront, and a touch of pixie dust, Disney Parks transformed shoppers’…

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Smile-activated Vending Machine Brings Joy to Blue Monday

Posted Tuesday 3/02/2015

Along with McCann Birmingham and Rapport, Grand Visual helped Vaillant to spread warmth and bring joy to Blue Monday with a smile-activated vending machine. Grand Visual brought the idea to life using facial recognition software that recognises when someone is…

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Xbox Launches Sunset Overdrive with AR DOOH campaign

Posted Monday 3/11/2014

Xbox is using augmented reality DOOH in a global campaign to promote the launch of new open world game, Sunset Overdrive. Conceived by Xbox and Empowering Media, and produced by Grand Visual, the campaign sees augmented reality (AR) DOOH executions…

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‘Arrests’ Made at Digital Experiential Westfield Event for My Monopoly

Posted Thursday 30/10/2014

No, a riot didn’t break out, or crime take place — the “arrests” were part of an August 9th digital experiential marketing event to launch Hasbro’s new My Monopoly board game. Throughout the day, the Four Dials area of Westfield…

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