Creative Technology

ISE 2017 Highlights

Posted Thursday 23/02/2017

Grand Visual Creative Technologist Jon Jones, along with CCTO Dan Dawson made their annual pilgrimage this month to Integrated Systems Europe (ISE). Jon has shared his thoughts and some of their highlights from this year’s show. As with most years…

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Disney Junior Asia Brings Magical Moments to Southeast Asia

Posted Tuesday 20/09/2016

As part of the ‘Disney Junior Magical Moments’ campaign, Disney Junior Asia has released a social video today featuring footage from an Augmented Reality stunt that was unleashed on the streets of Singapore. The video captures the surprise and delight…

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Walkers Interactive Poster for Spell&Go

Posted Friday 27/05/2016

AMV BBDO’s promotion for Walkers ‘Spell and Go’ invited people to collect the letters from special packs and spell a destination to win one of 20,000 holidays. As part of the campaign for this promotion, Walkers launched an interactive poster…

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Waitrose Live Stream From Farm to DOOH

Posted Thursday 28/04/2016

In an Out-of-Home media first, Waitrose has live streamed content to digital screens in 9 cities across the UK. The supermarket’s spring promotion, which is part of a wider multimedia campaign, endeavoured to reinforce why its consumers enjoy shopping with…

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Batman V Superman: International Digital Outdoor

Posted Monday 21/03/2016

Warner Bros. has launched an international Digital Outdoor campaign to give movie goers a taste of what it’s like to become their favourite DC Superhero. Ahead of the hotly anticipated release Batman V Superman: Dawn of Justice, the interactive touch…

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Programmatic Creative for DOOH

Posted Thursday 15/10/2015

Programmatic is an industry hot topic right now; from Ad Blocking to proof of performance and ROI. Today’s issue of Campaign investigated an element of programmatic which is particularly close to our hearts at Grand Visual — the approach needed…

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