Yell Realtime Destination Specific

Yell created the world’s first localised, real time, and destination specific Digital Out of Home campaign to promote its local business directories on Transvision screens at busy rail stations. The campaign syndicated content from Yell.com’s online directory with the destination of the next departing train to display information about relevant local businesses including public user ratings. OpenLoop then delivered the content that was contextual to the audience’s home location and published it on screen.

Details

Brand:

Agencies:

Rapier, PHD, Posterscope, Grand Visual

Campaign Type:

Dynamic

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