Volvic Juiced

Volvic launched an interactive billboard game at Bluewater Shopping Centre to encourage shoppers to “Get Juiced for the chance to win refreshing prizes!” The large format interactive touch-screen allowed shoppers to squash on-screen fruit and earn their own free bottle of Volvic Juiced plus win bigger prizes. Brand ambassadors were on-hand to reward players with a refreshing bottle of their own post-game.

Details

Brand:

Volvic

Agencies:

Kinetic Fuel, Frank PR, Y&R

Campaign Type:

Experiential, Interactive

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