UKTV Gold ‘Ave a Giraffe

To promote the UKTV Gold channel, a three day digitally activated experiential event was held at Westfield Stratford to get families playfully engaging with the brand. The event featured a complete bathroom set with 103” plasma screen featuring a competitive game of ‘Ave A Giraffe in the Bath.’ The campaign was created by Initials Marketing with interactive production by Grand Visual. The game was powered by Grand Visual’s Agent platform – designed to allow interaction between a tablet (and mobile) device and digital out of home screens.

Details

Brand:

UKTV Gold

Agencies:

Initials Marketing

Campaign Type:

Interactive, Experiential

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