Twilight Billboard Features Fans

For the hotly anticipated film release The Twilight Saga: Breaking Dawn – Part 2, Entertainment One took the official film poster and turned it into an interactive billboard. TwiFans were invited to become part of the poster by sending in their pictures via MMS or email. Each fan photo was delivered to the screen instantly via OpenLoop where it triggered an on-screen animation of the user photo dropping into place in the Mosaic of the poster creative. Participants also received a text with a link to their moment of fame.

Details

Brand:

eOne

Agencies:

Direct

Campaign Type:

Interactive, Experiential

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