Sunset Overdrive

Xbox used augmented reality digital out of home in a global campaign to promote the launch of new open world game, Sunset Overdrive. Conceived by Xbox and Empowering Media, and produced by Grand Visual, the campaign sees augmented reality (AR) DOOH executions taking place in San Francisco, London, and Melbourne during the week of the game’s worldwide launch.

Details

Brand:

Xbox

Agencies:

Empowering Media

Campaign Type:

Interactive, Experiential

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