The Sun – Second Sight DOOH

The Sun wanted to adopt a more radical way of pushing the newspaper’s content to a wider audience. A tactical Digital Out of Home campaign launched to promote that day’s headlines to commuters during the morning rush hour. Using the OpenLoop dashboard, the campaign delivered breaking news stories on 2,800 screens across rail, underground and petrol station environments reaching 3.2 million people per day.

Details

Brand:

The Sun

Agencies:

M/Six Agency, Kinetic

Campaign Type:

Dynamic

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