Specsavers More Important Than

To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers launched a tactical digital OOH campaign ahead of National Eye Health Week. The ‘More important than’ campaign lead on topical one-liners that reacted to some of the more trivial news stories, TV gossip and what’s trending, and remarks that regular eye tests really matter. The campaign ran on 435 roadside and rail screens, across 12 UK cities from 11th – 25th September 2017.





Talon, Manning Gottlieb OMD

Campaign Type:


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