Vaillant Vending Machine

Along with McCann Birmingham and Rapport, Grand Visual helped Vaillant to spread warmth and bring joy to Blue Monday with a smile-activated vending machine.

Grand Visual brought the idea to life using facial recognition software that recognises when someone is smiling and dispenses a hot chocolate or coffee in return. The machine picked up 5,735 faces throughout the day and successfully vended 1,584 hot drinks, all triggered by smiles.





McCann Birmingham, Rapport

Campaign Type:

Interactive, Experiential

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