Vaillant Vending Machine

Along with McCann Birmingham and Rapport, Grand Visual helped Vaillant to spread warmth and bring joy to Blue Monday with a smile-activated vending machine.

Grand Visual brought the idea to life using facial recognition software that recognises when someone is smiling and dispenses a hot chocolate or coffee in return. The machine picked up 5,735 faces throughout the day and successfully vended 1,584 hot drinks, all triggered by smiles.

Details

Brand:

Vaillant

Agencies:

McCann Birmingham, Rapport

Campaign Type:

Interactive, Experiential

Got a project you'd like to discuss? Please get in touch.

Or we can call you...