Sky Q Summons

Sky Q launched an AR experience in front of the Waterloo Motion screen that gave the public the opportunity to see themselves with a character from one of Sky’s TV shows or films. Cutting-edge technology was combined with existing digital OOH hardware at Waterloo Station to create a unique AR experience. By selecting their favourite programme using Sky Q Voice Command, participants then sit back and watch as their best-loved characters appear on-screen beside them in an array of fun and memorable scenarios. Adults and children alike were surprised and delighted by the interaction.

Details

Brand:

Sky

Agencies:

Rapport, Brothers and Sisters, TPF

Campaign Type:

Interactive

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