The Sky Difference

Sky launched a unique Digital out of Home winter campaign featuring Broadwalk Empire’s protagonist Nucky Thompson to help promote its Sky+ app, Sky channels, plus their Catch Up TV and Series Link features. “The Sky Difference” integrates live Met-Office data in a real-time, location based campaign that encourages customers to have a cosy night in with Sky – whatever the weather.

Details

Brand:

Sky

Agencies:

Inferno, Rapport, OpenLoop

Campaign Type:

Dynamic

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