Skoda Drives Brand Fame With Dynamic DOOH

ŠKODA UK launched an innovative digital Out of Home campaign earlier this month, for the all-new ŠKODA Kodiaq SUV. The activity forms part of ŠKODA’s new brand push ‘Driven by Something Different’ and highlights the importance of taking time out every day to reconnect with what really matters. The nationwide campaign ran across multiple city and roadside formats spanning ten different media owners.

The digital OOH campaign used stunning imagery of the Kodiaq in each location to entice drivers away from their day-to-day journeys. Each digital billboard displayed the time it would take to travel from that exact spot to the location featured in the visual. OpenLoop, the DOOH platform from ad tech specialist QDOT, dynamically updated journey times based on Google’s API traffic statistics to reflect real-time travel estimates.

Details

Brand:

Skoda

Agencies:

Fallon, PHD, Talon

Campaign Type:

Dynamic

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