Rocky Balboa

Grand Visual created an award winning multi-panel Digital Escalator Panel campaign for 20th Century Fox’s film title Rocky Balboa. The campaign creatively mimicked the iconic film sequence where Rocky runs up the stairs of the Philadelphia Museum of Art during one of his punishing training regimes. The creative took 11 separate panel executions and gave the impression that the boxing legend is running up the escalators alongside London commuters.



20th Century Fox


CBS Outdoor

Campaign Type:


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