Range Rover – Hear the Engine

Land Rover promoted the arrival of the all-new Range Rover Sport with a special build digital outdoor campaign featuring an accelerator pedal, responsive interactive content and directional sound. The campaign ran on specially adapted Digital Eyelite screens and invited passers-by to “Push the pedal hear the engine.” When the pedal is pressed the engine roars, demonstrating the speed and thrill of the SUV’s Supercharged Engine to business travellers at Gatwick, Manchester and Stansted Airports.

Details

Brand:

Land Rover

Agencies:

RKCR/Y&R, Kinetic Fuel, Mindshare

Campaign Type:

Interactive

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