Downtown Disney launched an entertaining augmented reality game with Grand Visual that brought to life the popular cartoon duo Phineas and Ferb. The interactive installation invited crowds to join the ‘toon world and interact with the animated characters on screen. During the 3 month run, it achieved approximately 30,000 interactions. 26,000 viewed their photos online and 25,000 downloaded them. 3,000 shared their image direct to Facebook from the site, where the images were seen by a further 470,000 people.