Persil — Whatever Life Throws

This interactive campaign for Persil was created to highlight the new formulation of Persil Small & Mighty and asked members of the public, “are you ready to take on whatever life throws?”.

Visitors to thecentre:mk in Milton Keynes, were able to have fun with the brand by creating personalised silhouettes against a background of everyday food stains — a large digital canvas was splattered with a range of brightly coloured foodstuffs and liquids before a participant’s pristine silhouette was revealed within the mess.

People could also add more splatters, and patterns by using the interactive touchscreen display. Their colourful creations were instantly sent to the Persil Facebook page, and participants were then encouraged to tag themselves and share the images amongst their friends.

Details

Brand:

Persil

Agencies:

DLKW Lowe, Mindshare, Kinetic

Campaign Type:

Interactive, Experiential

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