Pepsi MAX Unbelievable Bus Shelter

Pepsi Max wanted to create great content that would bring the “unbelievable” nature of the drink to life. The idea was to bring unbelievable events to people all over Britain – starting with a London bus stop! Cutting edge technology was combined with existing Digital Out of Home hardware to create an Augmented Reality event which revolutionised how people saw Oxford Street.

We transformed a digital 6-sheet poster to show a live feed of the road ahead, giving the illusion of a see-through display. But as people watched, a series of unbelievable scenarios appeared to unfold, from giant laser-shooting robots, to passers-by being abducted by flying saucers. A film crew were on hand to capture the public’s reactions and the footage of the Pepsi Max Unbelievable bus shelter became an internet sensation.

Details

Brand:

PepsiCo

Agencies:

AMV BBDO, OMD, Talon

Campaign Type:

Interactive, Experiential

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